McGovern will be responsible for implementing the group’s brand strategy across the international business in areas such as advertising, brand research and regional marketing co-ordination. He was previously head of international brand management at Barclays Bank plc.
He will report to BlackRock head of international marketing Nuala Walsh. She says: “BlackRock is going through an exciting phase in its international business. Martin’s experience will be a great benefit to BlackRock and he will be an important addition to the team.”