Birmingham Midshires, the specialist lender within the Halifax group, is to use IT services provider Keane to support the development and delivery of its web-based financial products distribution.
Keane will work on enabling applications for mortgages and loans on Birmingham Midshire's website
Birmingham Midshires' e-commerce programme manager Mia Hughes says: “Previously we had used our website to advertise our products and services. But to stay competitive it was important that we explore the full opportunities that the web offers. We didn't want to jump straight in just because the competition was doing it – we wanted to analyse what was right.”