The beginning of the week saw former Wave director of sales and distribution Mehrdad Yousefi take up his new position as head of marketing at Bank of Ireland Mortgages.
Following the demise of both of Merrill Lynch’s UK subsidiaries, Mortgages Plc and Wave, many in the industry will be pleased to hear that Yousefi is back in the game.
He will be leading a team of 12, responsible for all marketing activity, namely creating, developing, managing and promoting BIM’s mortgage products for both new and existing customers, primarily via intermediary channels.
Yousefi’s move from Alliance & Leicester to Wave Lending in August 2007 was certainly full of bad luck in terms of timing but working at Bank of Ireland will now give the guru the security he needs to continue to voice his wisdom on the UK mortgage market.
He was instrumental in enhancing A&L’s brand and there is no doubt he will do the same for Bank of Ireland.
Bank of Ireland managing director Mike Joyce says: “I am delighted that Mehrdad has accepted the position of head of marketing for BIM. Mehrdad is a high profile industry figure who brings significant experience and knowledge of the UK mortgage market. This breadth of experience and his understanding of intermediary communication channels mean he is ideally suited to lead the Marketing team and add value to all areas of our business.”
The other high profile name to reappear after months of having fun in her new home, as well as travelling around the world, is former Accord managing director Linda Will.
The well respected commentator will be joining Stroud & Swindon in July as its new sales and marketing director.
After leaving Accord last November, Will was in the frame to become the new managing director at Premier Mortgage Service before current MD John Malone decided to postpone retirement.
Will is to be charge of the S&S’s sales, marketing and specialist lending functions and will report director to chief executive David Hill.
The appointment of Will is a coup for S&S who was responsible for the launch and the following growth of Accord in 2002. With Accord being highly respected by intermediaries across the UK, it is clear S&S hope that she will be able to bring the same fortune to its postponed intermediary lender.
And it is certain that Will will have many ideas for the new lender already up her sleeve.
Commenting on Will’s appointment, Hill says: “Linda is well known within the financial services sector, has enormous experience and a proven track record of success. We are delighted that she is joining the Stroud & Swindon.”
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