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Big hurdle for structured products

Barclays Wealth has secured greater distribution of structured products through smaller platforms but says bigger players remain a greater hurdle.

Director Colin Dickie says the firm has made headway with Nucleus, Transact and Novia but bigger fund-focused platforms will take longer to be persuaded to host structured products.

He says: “The bigger ones remain the nut to crack and we have not made a great deal of progress there. It is time and having a willing partner at the other end. I cannot speak for Cofunds but I suspect they have got other competing priorities. such as a cash management facility and a pension product.”

Dickie predicts record structured products sales this year, with the firm already surpassing 2008 levels in the first half of 2009. He plans to dedicate more resources to engaging with platforms and life companies. He is looking at using other wrappers to deliver products, including a structured Oeic.

Cofunds marketing communications manager Daniella Johnson says: “Structured products are on the roadmap of things we will deliver but we are not seeing massive demand from advisers.”

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