Aegon Benefit Solutions is setting up a huge worksite marketing website which it hopes will reach around three million workers in three years.
It is already giving information on pensions, mortgages, credit cards and insurance to over 300,000 staff in a pilot scheme which was started earlier this month.
Mymoneypal, part of Aegon's mybenefits workplace offering, gives staff access to a wide range of financial services information and real-time data.
The system enables employees to ask for advice online from the IFA who placed the group system, meaning advisers could get individual business from the people who work for their corporate clients.
Aegon Benefit Solutions sales director Andrew Morris says: “Unlike other employee benefit schemes, mymoneypal offers employees the unique facility of online access to independent financial advice through its IFA advice centre.
“This advice centre can be branded by the individual IFA and offers them true and efficient cross-selling opportunities through each corporate client using the system.”
Wentworth Rose chief executive Tudor Taylor says: “We see huge opportunities in the workplace in the future.”