In his letter to Money Marketing, Andrew Fletcher refers to the “new”
domain name suffixes uk.com, gb.com and uk.com which are now available.
These are not new, top-level domains. They are second-level domains owned
by a private company and have in fact been available for ages. The
official domain registered with the naming committee is www.uk.com, etc.
The domain names that are available preceding these second-level domains
are effectively sub-domains, that is, www.yourname.uk.com, and are
possible because the owner of any second- level domain can create such
third-level domains, effectively sub-letting.
What prospective purchasers should understand is that if anything
unfortunate befalls the company that owns these second-level domains or
they simply decide to impose huge increases in their annual fee, there is
little that anyone could do about it.
I am not suggesting this would happen – the company involved appears to
be beyond reproach and I own a number of uk.com domains myself – but it
should be a consideration when building a brand or business on such a
domain name. These domains are also considerably more expensive than
official domain names. They can be bought direct from www.nomination.com.
Financial advisers are very quick to complain about misguided
information being provided by amateurs. Maybe this is a case of physician,