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Beware pitfalls of sub-letting a domain name

In his letter to Money Marketing, Andrew Fletcher refers to the “new”

domain name suffixes, and which are now available.

These are not new, top-level domains. They are second-level domains owned

by a private company and have in fact been available for ages. The

official domain registered with the naming committee is, etc.

The domain names that are available preceding these second-level domains

are effectively sub-domains, that is,, and are

possible because the owner of any second- level domain can create such

third-level domains, effectively sub-letting.

What prospective purchasers should understand is that if anything

unfortunate befalls the company that owns these second-level domains or

they simply decide to impose huge increases in their annual fee, there is

little that anyone could do about it.

I am not suggesting this would happen – the company involved appears to

be beyond reproach and I own a number of domains myself – but it

should be a consideration when building a brand or business on such a

domain name. These domains are also considerably more expensive than

official domain names. They can be bought direct from

Financial advisers are very quick to complain about misguided

information being provided by amateurs. Maybe this is a case of physician,

heal thyself.

Alan Aburrow-Newman

By email


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