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Bestinvest platform takes on Hargreaves Lansdown

Bestinvest has set up a new execution-only platform it claims will “blow Hargreaves Lansdown out of the water”.

This week, Moneymarketing.co.uk revealed Bestinvest is to launch a new platform, branded Select and powered by SEI, and a new Best Sipp. The platform and Sipp will include investment trusts, shares and exchange traded funds and allow access to around 1,800 funds.

Bestinvest will offer families with over £50,000 in assets an annual bonus of up to 0.5 per cent of eligible funds, including assets within a Sipp. It says an average diversified portfolio would get a 0.25 per cent bonus.

Clients do not have to pay dealing fees on funds and are charged £7.50 on share dealing. Bestinvest will pay transfer exit fees up to £500.

Bestinvest senior investment adviser Adrian Lowcock says: “I think our combination of cost and research will blow Hargreaves out of the water in terms of the competitive package.”

AWD Chase de Vere head of communications Patrick Connolly says: “Hargreaves is in a dominant position in the execution-only market. What we will see is more competition but it will not happen overnight because Hargreaves does a lot of things right and people are happy.”

Churchouse Financial Planning managing director Keith Churchouse says: “They are going to have a pretty hard job to cut into the Hargreaves Lansdown market.”
Hargreaves Lansdown declined to comment.

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Comments

There is one comment at the moment, we would love to hear your opinion too.

  1. John Blackmore 29th May 2011 at 9:39 am

    Good news. More EO platforms are needed both for the direct client and for the client who has an adviser.

    Once we move on from CAR ( commission by another name) to true fees there will be a need for platforms where the client can action the advice given without paying twice.

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