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Bestinvest name to be dropped for B2B market

The new group will operate under the brand Tilney for Intermediaries within the business-to-business market

Bestinvest is set to be renamed as Tilney Bestinvest following the merger of the two businesses by Permira.

Deutsche Bank sold its Tilney wealth management business to private equity firm Permira for an undisclosed sum in February. Permira agreed to buy Bestinvest in
late 2013.

The new group will operate under the brand Tilney for Intermediaries within the business-to-business market. The Tilney brand had previously been set aside as the business traded under the Deutsche Asset & Wealth Management banner.

Bestinvest’s current chief executive, Peter Hall, will lead the combined group while Tilney Investment Management director Miles Robinson will head Tilney for Intermediaries.

Bestinvest chief investment officer Gareth Lewis will continue to lead the investment process at the new firm. Hall says: “Tilney has a rich heritage and we are excited to
be reintroducing the brand into the market. We are very committed to the UK intermediary market and believe we can offer a top-quality range of investment services.  

“Tilney for Intermediaries will be a major area of focus for the business over the coming years, both among UK advisers and as we look to build on the success we have had providing investment management solutions to  the clients of our regional partner in Asia.”

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