Online financial information service Bestadvice.net is working with the
Hampshire Fire and Rescue Service to alert children to the dangers of house
The free web site aimed at IFAs and mortgage brokers has donated 60 smoke
alarms to the children who attend the Pooh Corner Pre-School in
The initiative is intended as to boost the fire service's Target 2000
safety campaign to protect children from fires by installing a smoke
detector free of charge in the bedroom of every child under 16 over the
next three years.
Fire chiefs in Hampshire believe the risk of children being involved in
fires in their rooms is on the increase because of the growing number of
electrical devices, such as computers, playstations, TVs and radios.
Bestadvice.net does not charge intermediaries and brokers to use the site
and gets most of its revenue through sponsorship and advertising by lenders
and packagers, including UCB Homeloans, Purple Loans and Freedom Finance.
Services include a daily newsletter, free software and other tools which
can be downloaded.
Bestadvice.net publisher Ed Tackas says: “We initially got involved
because we are parents ourselves and because one of the fire officers
involved in the campaign is a member of my family. But we soon discovered
the very real risk that is posed to young people.”