Rewarding the most impressive advertisements that appeared on UK TV in 2002, this year's entries overcame the difficulty of making financial services attractive to viewers by relying on wit, emotion and humour. The shortlisted advertisements impressed judges with the sophisticated way they increased brand awareness and communicated the company's message.
Winner: Lowe - Craig Fabian (HSBC) - Business Review
Understanding the real-life conflict between generations, Lowe's innovative and amusing Generation Game TV advertisement for HSBC was the panel's clear favourite. Turning the concept of small print on its head, the advertisement pointed out that people as well as companies apply small print or conditions in their everyday life.
Second: WCRS Limited - Prudential - Photographs
Third: CCHM – More Th>n Insurance 'Car' Don't Accept Less Than More Th>n