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Best Radio Advertisement – Sponsored by H2B

Communicating a corporate message by triggering images and emotions in customers&#39 minds, this year&#39s radio advertisements used innovative and creative ideas to overcome the difficulties of connecting consumers with financial services. All of the shortlisted advertisements demonstrated original ways to raise the product provider&#39s brand profile and made the provider more acceptable to the intermediary&#39s client.

Winner: WCRS Limited &#45 Prudential – 50 Something

From a very strong field, WCRS&#39s 50-Something poem for Prudential stood out for the way it struck a nerve with people thinking about planning their financial future. One of a radio campaign of 15 poems, the advertisement won over judges both as a beautifully written, well observed individual piece and an integral part of the overall campaign.

Second: BMP DDB – Barclaycard &#45 Barclaycard Premiership Season Opening Advertising

Third: family &#45 Dunfermline &#45 Longer, happier relationship

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