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Best Protection Adviser

This year saw joint winners in the Best Protection Adviser category with previous victors Lifesearch sharing the spoils with the smaller Life Policies Direct. Judges could not separate the two firms for their different achievements in the adviser protection arena in 2005.

Lifesearch saw a 15 per cent year on year increase in both employees and registered individuals and again showed plenty of evidence to support claims it does more than any other protection adviser or provider to raise the awareness of protection needs and improve the market.

The firm totalled 179 mentions in the national consumer press through the year and has been a vocal advocate of Money Marketing’s No Advice No Protection campaign as well as calling for more provider transparency in publishing claims statistics.

Judges were impressed with the firm’s proactive retraining of all advisers in 2005 to help customers explain and define what they needed, rather than focusing on product descriptions.

The firm also showed its trailblazing role in reshaping consumer expectations of the sector in 2005 by making a key sales theme of taking customers away from thinking ‘life insurance’ to thinking ‘what would happen if my income stopped’.

Wolverhampton based LPD caught the judges eye for its work in forcing providers to up their standards to benefit consumers and client service support for the duration of the policy.

LPD also earned joint top spot for its technology initiatives over the last 12 months as well as the launch of its Special Risks Service to assist the growing number of consumers unable to obtain suitable life cover through regular channels.

Joint Winner – Life Policies Direct
Joint Winner – LifeSearch

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