The firm has been at the forefront of debate regarding the new pensions simplification regime set to hit the industry from April this year and invested heavily in marketing for its Sipp products.
Despite Gordon Brown’s pre-Budget Report U-turn in not allowing residential property and other investments to gain tax relief in a Sipp the group has reported strong sales of the product and considers it a core element of the its pensions strategy going forward.
It also launched its group Sipp late in the year which it believes will revolutionise the corporate pensions market.
Innovation was shown as Standard Life teamed up with Fidelity to run the FundsNetwork Sipp on the fund supermarket.
The firm continued to grow its reputation among advisers for service standards launching initiatives such as an online pension portal to service employer pension schemes.
The provider was a leading industry voice throughout the year with life and pensions chief executive Trevor Matthews one of the first to warn of the dangers of an NPSS model and head of pensions policy John Lawson also impressing advisers with his forthright opinions on issues affecting the community including Section 32s, Turner and A-day.
Standard Life continued to out achieve competitors in the pension service provided to advisers whose overwhelming confidence in the firm make it number one choice for this year’s award.
Winner – Standard Life
2nd – Scottish Equitable
3rd – Scottish Widows
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