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Best Outdoor Advertisement – Sponsored by Institute of Financial Services

This year&#39s shortlisted was drawn from 25 outdoor advertisements targeting the man or woman in the street. The judges have given a special commendation to Lowe for the unique way it branded Heathrow Airport and Heathrow Express as an HSBC-owned public space. More than just an outdoor advertisement, all of the judges were thrilled by HSBC&#39s coup in branding an entire international airport and the integrated message throughout the project delivered by Lowe & Partners Worldwide.

Winner: WCRS Limited &#45 Prudential – 0800 000 000

WCRS&#39s campaign for Prudential again caught the judges&#39 eye in the best outdoor advertisement category with the striking simplicity of its 0800 000 000 posters. The panel liked the poster&#39s clear, simple message that was instantly memorable while demonstrating Prudential&#39s renewed commitment to the customer.

Second: CCHM – More Th>N Insurance &#45 &#39Scoreboard&#39 Don&#39t Accept Less Than More Th>n

Third: Harrison Troughton Wunderman – M&G Investments – ISA Campaign

Third: Masius – London Stock Exchange – Clamps

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