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Best Outdoor Advertisement – Sponsored by Institute of Financial Services

This year&#39s shortlisted was drawn from 25 outdoor advertisements targeting the man or woman in the street. The judges have given a special commendation to Lowe for the unique way it branded Heathrow Airport and Heathrow Express as an HSBC-owned public space. More than just an outdoor advertisement, all of the judges were thrilled by HSBC&#39s coup in branding an entire international airport and the integrated message throughout the project delivered by Lowe & Partners Worldwide.

Winner: WCRS Limited &#45 Prudential – 0800 000 000

WCRS&#39s campaign for Prudential again caught the judges&#39 eye in the best outdoor advertisement category with the striking simplicity of its 0800 000 000 posters. The panel liked the poster&#39s clear, simple message that was instantly memorable while demonstrating Prudential&#39s renewed commitment to the customer.

Second: CCHM – More Th>N Insurance &#45 &#39Scoreboard&#39 Don&#39t Accept Less Than More Th>n

Third: Harrison Troughton Wunderman – M&G Investments – ISA Campaign

Third: Masius – London Stock Exchange – Clamps


Davis heads Govt pension taskforce

The man who kept Prudential out of the range of PIA pension misselling censure has been appointed head of the Government&#39s employer pensions taskforce.Sir Peter Davis, who is now chief executive with supermarket chain J Sainsbury, has been named as the chairman of the Department for Work and Pensions&#39 taskforce proposed in the Pension Green […]

Legal & General in household insurance deal with GMAC-RFC

GMAC-RFC has appointed Legal & General as its sole supplier of household and buy-to-let insurance.The deal is an extension of the two companies&#39 existing relationship that started when GMAC-RFC became a member of Legal & General&#39s mortgage club in October 2001.Legal & General says GMAC-RFC&#39s customer base is well suited to its range of household […]

Adair to be different?

The choice of Adair Turner as chairman of the new Pensions Commission is good news for all of us. After a major inter-departmental battle, the terms of reference for the commission were circumscribed in the Pension Green Paper as: “To keep under review the regime for UK private pensions and long-term savings [and] to make […]

FSA decides against relaxing hedge rules

The FSA has decided not to relax rules governing the marketing of hedge funds after its consultation found no desire among IFAs and providers to sell them to retail investors.The regulator, which currently does not regulate long/short products, issued a discussion paper in August 2002 asking the industry whether access to hedge funds should be […]


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