Building on its online reputation and bold previous moves to slash the cost to advisers of business placed online, L&G added several new products to its webbased quote and apply service.
Listening to the needs of advisers L&G launched an online suite with new features including a family and personal income plan and a family protection product with a monthly benefit.
L&G was again ahead of the field in responding quickly and accurately to the needs of brokers extending provision and allowing advisers greater opportunity to support clients and tailor products to their individual needs.
The provider has offered consistently high quality services to advisers with competitive products that can be placed on risk quickly and efficiently and thus boosting productivity at a time when margins are being pushed from all sides.
New products launched in 2005, such as its whole of life protection plan, have added to the adviser’s armoury as L&G continued to take note of the evolving market and position itself to ensure adviser needs are being met.
L&G is a trusted name in this market and advisers can feel confident when transacting business with the provider that their expectations are being satisfied with a technology system in place that can maximize adviser incomes, making it their first choice in the field of life protection.
Winner – Legal & General
2nd – Norwich Union
3rd – Friends Provident
Sponsored by Corporate Adviser