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Best IFA Direct Mail Pack – Sponsored by Polhill

With 58 entries for the award of best direct mail pack last year, the category has been divided into two new categories, Best IFA Direct Mail Pack and Best Consumer Direct Mail Pack. This award acknowledges the best of the 72 direct mail campaigns competing across the two categories this year. Judges shortlisted the direct mail campaigns able to make an impact on the busy IFA rather than end up going straight in the bin.

Winner: H.H.M. &#45 Norwich Union Healthcare &#45 Vitamin C Mailer

H.H.M. created a chemist&#39s bag containing a prescription and a tub of vitamin c tablets to promote Norwich Union Healthcare&#39s income protection and private medical insurance products. Originally held back because of the anthrax scare, the campaign received a positive response, with some IFAs asking for samples to send to their clients.

Second: Masius &#45 London Stock Exchange &#45 ETF-TIN

Third: Comma &#45 Future Mortgages &#45 Bah Humbug


Keydata multiplies choice

Keydata Investment Services has established a fourth issue of the extra income plan, a guaranteed equity bond linked to the FTSE 100 index during a five-year term. The bond initially offers investors a choice between two options. Option one provides a further choice of 8 per cent income a year, 1.93 per cent income a […]

Misys reassures brokers on regulation

Misys Life and Pensions is planning to offer members FSA authorisation for mortgages and general insurance business once the sectors are regulated. Misys says that, although FSA plans are not yet finalised, it wants to reassure members they can seek regulation through the network. It is also setting up a mortgage only network and plans […]

Lenders &#39using brands to sell inferior cover&#39

High-street lenders have been accused of selling expensive and inferior term and critical-illness cover alongside their mortgage products.Protection broker Lifesearch says lenders rely on their well-known brand names to sell poor value products.Lifesearch claims products sold by lenders such as Halifax and Nationwide are more expensive than those available through IFAs. It says the products […]

Human nature

One of the principal challenges for any adviser wanting to operate successfully in the stakeholder market is how to do so profitably.The paltry levels of commission that can be afforded out of the price-capped product have turned this Government&#39s flagship pension product into something of a Marie Celeste.However inadequate the direct remuneration may be, all […]


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