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Best Consumer Press Advertisement – Sponsored by Luther Pendragon

This category is for corporate advertisements aimed at promoting specific products through national newspapers or consumer magazines. The growing prestige of these awards is reflected in the growth of this category, which received 57 entries this year compared with 36 last year. The three shortlisted consumer press advertisements stood out for their ability to leap out of the page and grab their target audience with a message that would be remembered.

Winner: Harrison Troughton Wunderman – M&G Investments – ISA Campaign

Harrison Troughton Wunderman&#39s Swinging Sixties consumer press advertisements generated increased sales for M&G Investments by building on the company&#39s reputation of trust at a time when investors were confused and uncertain. Aimed at the over-45s, judges felt the advertisements talked to older people in an interesting way.

Second: Lowe &#45 Peter Stringham (HSBC) – The World&#39s Local Bank

Third: Bartle Bogle Hegarty &#45 The Woolwich – WIFAs Savings and Investments


Royal London&#39s Bright Grey goes live

Bright Grey, the new protection provider owned by Royal London, goes live this week after 18 months of planning.The provider is putting service at the core of its proposition, aiming to improve substantially on the generally poor levels of service available through existing providers.Its product range includes life, critical illness, income protection, long term care […]

Ashley Law faces legal dispute

A group of seven former Ashley Law advisers are taking legal action against the IFA, alleging it did not fulfil its contractual obligations to its advisers.The national IFA is based in Leigh-on-Sea in Essex and operates a franchise network of 70 associate offices and 125 RIs.The dispute arose in 2001 over clawback on commission and […]

Non-compliant advisers win rule relaxation

IFAs with non-compliant PI cover will no longer have to tell their clients after the FSA relented to pressure from Aifa and advisers.The change is effective from this week and means that IFAs unable to find cover or given permission by the FSA not to have compliant PI cover will no longer have to write […]

Millfield joins Bankhall&#39s Point One

IFA Millfield has become a member of Bankhall Investment Associate’s mortgage general and associated assurance services provider Point One. The group joins nine hundred other members who have signed up for the service which provides mortgage products, software, compliance and training support, PMI and mortgage insurance.


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