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Best consumer press advertisement

Attracting over 40 entries, this category rewards the talented agencies that created the most memorable and effective consumer press advertisements of 2004.

Judges were impressed with the overall quality of this year’s entries but felt the four advertisements that made the shortlist showed exceptional wit and skill of execution.

cchm:ping,’s advertisement for Jump, the savings fund for children from Witan, uses poet Philip Larkin to portray the real-life conflict between parents and children to illustrate the love and sacrifice that binds families. Succinct and impactful, the ad created a consumer response beyond the client’s expectations.

Harrison Troughton Wunderman’s Get a Regular Income ad was designed to motivate the over-50s to make up a shortfall in retirement with an M&G Investments income fund. Visuals of Mr MicAwber and powdered egg resonated with the target audience helping, as part of the overall campaign, to reinforce and build the overall brand.

Abbott Mead Vickers BBDO’s Norwich Union consumer press work focused on the core message of challenging the viewer to consider the realities of ageing and the dangers of failing to plan for retirement. The ad impressed judges with its simple message, which sought to raise the issue with the consumer without pushing a product.

Saatchi and Saatchi, The Royal Bank of Scotland,
Rugby Six Nations – Try/Try Harder
The Bridge, Abbey for Intermediaries,
Cater Allen Private Bank –
On Hold ad

Sponsored by Employee Benefits Magazine


Hales’ wise words on commission

Everybody’s talking about commission again. Norwich Union’s sales and marketing director Peter Hales says that in a personal capacity, he would like to see pension commission increased.

Invesco Perpetuals Aim VCT to close early

The Invesco Perpetual Aim VCT is to close early to protect existing investors, having raised 9.86 million and invested in 32 companies to date.The NAV of the VCT at February 28 20005 was 118.66p per share, compared with the current subscription price of 1 per share. The fund is managed by Andy Crossley.

Verity’s view

On February 22, pensions minister Malcolm Wicks provided about 60,000 worried people with the reassurance they had been waiting for. Those 60,000 were, of course, the unfortunates whose companies went bust with big holes in their pension schemes before they had retired, robbing them of benefits worth tens or even hundreds of thousands of pounds.


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