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Best Consumer Direct Mail Pack – Sponsored by Headlinemoney

In its first year as a standalone award, the Best Consumer Direct Mail Pack category has attracted over 50 entries. Judges were impressed with the different creative and novel approaches to making consumers think about financial services. This award acknowledges the most impressive pack directed at consumers.

Winner: TBWAGGT Direct &#45 Prudential Assurance – The Mini Money Book

TWBA GGT&#39s Mini Money Book was described by one judge as a telling pack rather than a selling pack. Part of the Plan From The Pru campaign, the Mini Money Book introduced consumers to uncomfortable financial truths in an engaging way.

Second: Partners Andrews Aldridge – Lloyds TSB – Savings Book

Third: Draft Worldwide London – HSBC Offshore Bank &#45 Inpatriate Mailer

Third: story UK – first direct – home truths


HSA offers cash plan as employee benefit

Healthcare cash plan provider HSA has introduced a cash plan for the employee benefit market, which waives premiums for one month for people who are changing jobs. The HSA corporate cash plan is available on a company paid or voluntary basis. It has four levels of cover with weekly premiums ranging from £1.70 to £6.80 […]

Lights, camera, action for Towers EIS

Towers of London is an enterprise investment scheme that aims to raise £10m to finance a number of films. The company was founded in 1946 by Harry Towers and has produced 100 films including Agatha Christie&#39s &#39And Then There Were None&#39 starring Sir Richard Attenborough, &#39Dracula&#39 starring Christopher Lee, and &#39Bullet to Beijing&#39 starring Michael […]

Is the network ethic in crisis?

The notion of a network that pools resources to share admin costs while at the same time capitalising on aggregated buying power is far from new.It is something which has until recently been put to good effect in the IFA community, where the network product has been entwined around a regulatory wrapper to control the […]

Residents of a South African hotel

Residents of a South African hotel were surprised recently by the sight of a Ben Kingsley lookalike climbing over the perimeter wall. The marauder was in fact Whitechurch Securities chief executive Kean Seager who, with his wife, had come back late from a spin around the local hinterland only to find the hotel gates firmly […]

Is three a crowd?

The pension versus Isa debate has raged on and off for years. Les Cameron, head of technical at Prudential, asks if three’s a crowd.   I think the debate was arguably settled by pensions freedom when the biggest downside of pensions – limited access and poor death benefits – was fundamentally changed. Total access, albeit with […]


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