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Best Business Press Advertisement – Sponsored by Money Marketing

This award recognises the best advertisement in the business press. Another intensely competitive category, the three shortlisted agencies stood out from 57 entrants for their ability to understand the IFA&#39s relationship with his client. Judges looked for advertisements that stood out in a crowded marketplace and made the intermediary feel the provider was creating business for them. This year&#39s entrants dealt with IFA&#39s concerns about how to sell financial services in difficult market conditions.

Winner: Masius – Forsyth Partners – Apocalypse no

Apocalypse no won over the judging panel with its simple message that stared the market squarely in the face. Masius created the powerful image to counter the doom and gloom in the markets with a bullish message for Forsyth&#39s Diversity fund.

Second: Rapier -AXA – Bear Trap

Third: Publicis – Fidelity Investments – Stars and stripes

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Europe 2017: Value, large-caps & liquidity

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