View more on these topics

Best business press advertisement

This category recognises the finest work in the business to business press.

Judges were impressed with the overall quality of entries. The three shortlisted agencies stood out for their understanding of the nature of the relationship between product provider, intermediary and client as well as the changes facing the advisory sector. Judges recognised innovation and excellence of execution in this hotly contested category.

A clear winner, The Bridge’s The wrong Kind of Heart Attack piece for Abbey for Intermediaries, was the judges overwhel-ming favourite for the way it succinctly encapsulated the fears of the IFA who has sold protection only to find it will not pay out. Reinforcing the strength of Abbey for Intermediaries’ Scottish Provident protection brand offering, judges hailed the work as containing the best single headline across all categories.

Last year’s winner Delaney Lund Knox Warren and Partners takes the silver medal this year, again for work for BM Solutions, with its bold Taj advertisement. Targeting the specialist mortgage market with the suggestion of a home improvement to the Taj Mahal, the beautifully executed ad portrayed the client as ahead of its competitors with a distinctive and original approach to the sector.

Third spot goes to Red Cell Response for its fund of funds – Ads for Insight Investment. Written as editorial with a headline that conveyed the basic message of how IFAs can provide best investment advice to clients, reading the entire advertisement earned an explanation of the adviser’s current dilemma and presented a clear solution.

Shortlist
RPM3,
Artemis,
Lesser Spotted
Teamspirit, Lincoln Financial Group, Vladivostok
Masius, Jupiter Unit Trust Managers,
What Bear Market?
Harrison, Troughton Wunderman,
M&G Investments, Lean,
Focused and Nimble
Delaney Lund Knox Warren & Partners – BM Solutions –
We’re Never Satisfied (David)

Sponsored by Money Marketing On-line

Recommended

Davis’s discounts

Invesco Perpetual has cut up front charges for all new Isa investments and Pep and Isa transfers from 5 per cent to 3 per cent. It is also offering a 1.75 per cent discount from 5 per cent to 3.25 per cent for new lumpsum investments and monthly savings plans made outside an Isa into five of its funds.

BUPA cuts cost of critical illness insurance

Bupa says it is reducing the rate of critical illness insurance from March 1 2005.Overall, the cost of accelerated CII with guaranteed premium rates will fall by 5 per cent. Bupa says the reduction follows a growth in business in 2004 by 84 per cent.Bupa is also announcing Steve Casey is to join its individual […]

Investment view

It seems American consumers are still prepared to put their hands into their pockets.

Retitrement is not an option

The spectator sees more of the game than the players and that has certainly been my experience over the last month or two. Following the sale of Charcol, for the first time in 15 years, I had time to sit back before deciding what direction I wanted my career to take.

Passport - thumbnail

Thinking of expanding overseas?

Whether you’re a small company or an established larger employer, expanding overseas into emerging markets can be an extremely attractive prospect for growing your business. However, with this comes a duty-of-care requirement to any staff based overseas.

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment