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Berry Asset Management to rebrand as Bordier & Cie (UK)

Berry Asset Management will take the name of parent company Bordier & Cie as it implements an expansion plan into the UK.

The firm will rebrand as Bordier & Cie (UK) and plans to open its doors for business within six months, subject to FCA approval. This marks the opening of a London office for independent international private banking group Bordier & Cie.

Berry chief executive Jamie MacLeod and chairman Jamie Berry will continue in their roles at the rebranded venture. MacLeod, who has led Berry for the past three years, will also join the senior executive team of Border & Cie.

The Bordier & Cie (UK) business will comprise two divisions – one UK-facing operation focusing on existing clients and a new arm that will cater for the needs of resident non-domiciled and international clients. A multi-disciplinary team will be recruited for the new division.

MacLeod says: “Berry clients have always enjoyed the highest levels of client service – an industry-leading client/investment team ratio at the heart of our proposition – and they will continue to do so, for whilst the name on the door will change, the team which has made Berry successful will not.

“What will change is that our clients will be able to access a much broader investment offering. I am enthused to be given the responsibility for leading Bordier & Cie’s business in the UK.”

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