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Berkeley tops network survey

Berkeley Independent Advisers has topped a survey of satisfaction among IFA network members for the seventh year.

The annual survey, carried out by Henry Samuels Marketing Services, rated the level of satisfaction on 11 criteria through telephone interviews with 425 network members from the 13 main networks.

During the interviews, carried out in June and July, members gave their network marks out of five in each category. Networks were ranked according to the resulting average.

Only Berkeley Independent Advisers and Berkeley Wodehouse Associates, now part of Lighthouse Group, increased their ratings on last year. Positive Solutions, which was monitored for the first time this year, came in second place while Investment Strategies came third and M&E fourth.

Henry Samuels says: “This year&#39s research has revealed an odd mixture of stability and change. The stability is in the form of consistently high rankings achieved by Berkeley Independent, Investment Strategies and M&E, while the changes include the significant entry of Positive Solutions and the resurgence of Berkeley Wodehouse.”

Berkeley Independent Advisers chief executive Richard Howells says: “It is vital that, with all the pressure on the IFA community, a network can deliver more than just compliance.”

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