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Berkeley Morgan in move to Assureweb

Berkeley Morgan is dropping electronic trading platform Webline in favour of Assureweb in a move that appears to reinforce the growing appeal of no-fees internet-based services for IFAs.

The deal comes after national IFA Towry Law moved to Assureweb from market leader The Exchange in October.

BM had been using Webline for two years but decided to move across after consulting with Assureweb for a number of months. It will not pay an annual licence fee or monthly subscription as Assureweb does not charge IFAs for use of its software. Assureweb says BM&#39s advisers will also benefit from increased commission for online transactions.

Assureweb chief executive Charles Bryant believes the deal is a significant step in growing the portal&#39s business. He says: “The fact we are securing relationships like this is testimony to the strength of our overall proposition. Winning clients from some of our main competitors is further evidence that the proposition is the right one.”

BM operations manager Paul Nugent says: “The initial appeal of the Assureweb proposition was the ability to write policies online, together with the cost savings we would make against the Webline offer. However, as the project progressed, we were also impressed by the Assureweb training proposition, the new business capability and an overall willingness to build an ongoing relationship and work with ourselves to ensure our needs were fulfilled.”

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