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Nick Bamford: Don’t be dumb, use a checklist

I was lying on a hospital bed being wheeled into surgery (nothing serious, I am pleased to say) as I tried to distract myself listening to the conversation between the anaesthetist and the theatre nurses. The anaesthetist was speaking out loud as she carried out her work: “First, I will inject the antibiotic…” I believe […]

Phil Wickenden: The heroes of a brand’s success are its customers

Thanks to the vast quantities of information now available, customers have the ability to make smart choices with speed and agility anytime and anywhere they want. Not only are they in charge and in full control, but they are also moving faster than most brands. Importantly, they do not differentiate between channels and touchpoints. But […]

Scheme pays explained

By Fiona Hanrahan, senior product insight and technical support analyst We’ve received lots of queries on scheme pays and when it can be used. This article explains how it works and the conditions which apply. What is ‘scheme pays’? If an individual exceeds the annual allowance (AA) and an AA tax charge is due, they […]

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