Former Sesame network sales director Andrew Bedford has been appointed non-executive chairman of IFA Worldwide Financial Planning.
Bedford, who is currently chairman of 3D Communications, will cover media relations, brand development, provider relations and strategic development at WWFP.
He will also be responsible for introducing high-quality advisers to the business over the next two years, as WWFP is aiming to be one of the top 50 IFAs within this time. Bedford says: “Peter and his team have a compelling story to tell and I am delighted to be joining WWFP. The enquiry levels they have from potential new clients and advisers is terrific and I am confident that we can become a top IFA firm in all senses within the next two years.”
Managing director Peter McGahan says: “WWFP are on an aggressive growth strategy and we had highlighted our need at director level for extra skills to achieve that growth. We have been talking with Andrew for some time and his appointment will help us to the next level.”