The BBC is launching a new TV programme aimed at providing financial advice to the public and is aiming to recruit a financial adviser for a regular slot on the show.
The Bank of Mum & Dad is scheduled to start shooting in early March. Producer Ed Crick says he is looking for a charismatic, hard-nosed adviser as an expert. He says the show is not aimed at complex investment issues but aims to give the public help with general finance issues.
Crick says: “The adviser would not be a presenter but would be heavily involved in the program helping people to manage their finances and intervening in their lives. The kind of advice they would be giving is pretty basic.”
Falcon Group chief executive Allan Rosengren says: “Anything which gets financial matters out into the open is a good idea. I hope that it encourages the public to look more carefully at their financial situations.”