View more on these topics

B&B to doff bowler hats?

Bradford & Bingley Building Society is embarking on a strategic brand review in a move which could spell the end for its bowler hats logo.

The society, which spent about £3.5m on advertising last year, says it is looking to promote "mutuality in the modern world".

Ad agency Leo Burnett has also split with the society after 14 years. Up to three other agencies will now pitch for the B&B account.

B&B spokesman James Evans says the results of its strategic brand review should be known later this year.

Evans says no decision has yet been made on the bowler hats logo. But he hints at some change, saying: "They may go in their current form."

Recommended

Old Mutual pays £70m to take over CCM

Old Mutual is to buy private-client stockbroker Capel-Cure Myers in a deal believed to be worth £70m. Last week, Money Marketing revealed that South Africa-based Old Mutual was in exclusive negotiations to buy CCM, which has £5bn in funds under management. CCM has been up for sale since August after a deal between its Canadian […]

Not many happy returns

Pension fund managers may now be enjoying their annual bonuses but performance estimates from the WM Company call into question how deserved they are. According to the WM Company, UK pension fund performance failed to match the FTSE All-Share index in 1997. UK funds had an average growth of 22 per cent last year compared […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment