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B&B appoints product guru

Bradford & Bingley has netted a new product development director, David Cooper, who joins from credit card provider Goldfish Bank.

Cooper will be responsible for developing new products including general insurance and mortgages for the bank&#39s IFA brands, The Marketplace and Charcol.

As product director at Goldfish, Cooper was involved in the development of the company&#39s business proposition and personally managed all products from concept to launch.

Cooper has had 18 years experience in financial services, including working as general manager (savings and investments) for Centrica Financial Services and manager for product and risk management at GE Capital.

He also helped manage the merger between Stalwart Assurance and GE Financial Assurance, which resulted in GE Life.

Cooper says: “I am looking forward to building on The Marketplace and Charcol successes to ensure that both brands maintain their pre-eminent positions as leading retailers of financial products and services.”

B&B commercial director Ian Darby says: “David brings with him a wealth of experience of designing, marketing and delivering financial services products. He has extensive experience of many channels of distribution, which is a perfect match for our multi-channel distribution strategy.”



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