View more on these topics

Battle of the brands over FSA logo

Concern were voiced at a Money Marketing round table that the FSA logo on key fact documentation is overpowering product providers’ branding and could mislead consumers.

IFA Kim North said: “Providers’ own brands are being overpowered by the FSA logo on the key fact documentation. A client takes the document and if a problem arises at a later date, their first contact will be not their IFA nor the provider but the FSA.

“The responsibility lies with the provider to explain clearly the role of the FSA, and how they work together. The adviser needs to have enough information to make the sale.”

But Legal & General intermediary marketing director Karen Blatchford said: “We conducted research with consumers about the FSA logo being on the paperwork and it makes no difference in influencing their decision. Consumers do not even know what the FSA is -they think it is the Food Standards Authority.”

Recommended

Zurich pledge on fof portfolio

Zurich is introducing a fund of funds portfolio with a guarantee that the unit price will never fall below 80 per cent of its peak value.

DTI chief in for Francis at ABI

Department of Trade and Industry director general,fair markets group Stephen Haddrill is taking over from Mary Francis as director general of the Association of British Insurers.

Charcol offers new mix and match mortgage

Charcol is offering a mix and match mortgage which combines a five-year fixed rate with a lifetime offset tracker.The five year fixed rate is available at 4.8 per cent, 6.1 per cent APR. This can then be mixed with the tracker with initial pay rate of 4.65 per cent, 5.4 per cent APR.Only one arrangement […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com