Aviva UK life chief executive Toby Strauss is leaving the firm to become Lloyds Banking Group director for insurance.
Strauss has been with Aviva for three years having joined the firm in 2008, initially as managing director of its wrap platform Lifetime.
Former Aviva UK life chief operating officer David Barral will replace Strauss and report to Aviva UK chief executive Mark Hodges.
Barral’s previous responsibilities will be divided between two new appointments to the UK life executive team. UK health managing director Phil Willcock will take on the additional role of propositions director and Hugh Hessing has been appointed customer experience director.
Hodges says: “David has extensive financial services experience, a track record in business transformation and a great passion for delivering the best for our customers. Toby has led a strong team in the UK life business, making a valuable contribution to Aviva, and we wish him all the best for the future.”
PMI Independent Financial Advisers director John Stewart says: “If Strauss can take the same energy, skill and business sense to Lloyds it can only be good for the bank. It might not be such good news for Aviva but it looks like it has some very able people stepping into the roles.”