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Baring keeps name and sets plan for expansion

Baring Asset Managament looks set to survive a dramatic restructuring and rebranding exercise by Dutch parent ING which will see the historic name dropped from the rest of the group.

The news comes as the fund manager is gearing up for a major winter expansion programme including a complete overhaul of its marketing department and the launch of a new multi-sector fund.

The BAM expansion will see a major recruitment drive within its sales and marketing department, including a new European marketing manager, a third-party marketing manager, and a new senior Asian marketing manager. The company plans to step up its online capability and marketing operations, with a £163;750,000 budget for fund advertising online.

The firm is also launching a new multi-sector fund for the UK and Asia in February. In response to IFA feedback, the new fund will focus on several of the world&#39s biggest growth sectors rather than a single sector.

BAM marketing director Rob Page says: “Our mut ual fund sales have seen significant growth over the past two or three years. We want to continue to see that grow by continuing to support IFAs, both by launching new products and giving them more information online.”

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