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Bankhall to debut Axa&#39s new range

Axa is unveiling a major initiative which will make Bankhall a key partner for the launch of its protection proposition in November.

The IFA services provider will be a major distributor of products from Axa&#39s new range, which will encompass a menu-based proposition. Members will be able to take advantage of Axa products and services.

Axa&#39s strategy is to launch its protection proposition initially through a number of key intermediaries and roll out to more intermediaries later in 2005. It is expected that the range will be ready in four weeks.

Bankhall joint chief executive Simon Taylor says: “We have been very impressed by Axa&#39s development of its protection proposition. It has clearly researched the IFA market thoroughly and its new proposition offers real benefits to our members by making it easier for them to do business with their clients. It also offers an excellent product solution to consumers through the breadth of products available.”

Axa Sun Life chief executive Paul Evans says it is critical that the provider gets its strategy right after being out of the market.

Evans says: “I am delighted that Bankhall will be a launch partner for our new protection proposition. We have been working with key distributors, including Bankhall, to ensure we deliver a strong and compelling new proposition to the market.”


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