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Bankhall set to go online with IFA support service

Bankhall is piloting its own online IFA portal service with 50 of its members.

The IFA support service provider is keeping its cards close to its chest but plans to roll out the service to all its member firms by the end of the year.

The service, called IFA engine, aims to rival the Exchange, Assuresoft and M-Link, is being tested with selected members across the country.

Users will be able to get online comparative quotes for protection, pensions and bond products. Share information and dealing will also be available.

Bankhall would not disclose which products providers are available on the portal but it is known a number of leading providers have spurned advances from the group for funding the service.

Unlike rival portals owned by networks, the new portal will only be available to Bankhall members and will be free to registered users. It has ruled out a consumer arm.

The portal will feature industry news and information as well as compliance details, sales and marketing tools and training and competence information.

Operations director Tony Murrell says: “The buyout by Lynx has given us the resources and skills to implement this additional dim- ension to our service.”

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