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Gadget of the fortnight: Quantify your digital marketing

The service I am looking at this week is a great tool for any hard-pressed PR or digital marketing firm that needs to demonstrate the value of the online coverage they are creating either to a client or internally. Coveragebook.com makes it really easy to analyse online coverage and presents measurement data. Our own PR […]

David Shelton’s business tips: Making communications consistent

Most communications activity comes with a cost and it is important to achieve the best impact. In addition to well targeted content that is relevant to the recipient it is also essential to achieve consistency. You can use these high level questions to help identify if you have any gaps and opportunities for improvement. If […]

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Attivo acquires four IFAs

Attivo has acquired four IFA businesses and says it is on track to complete a further seven deals this year. The chartered financial planning and wealth management firm has acquired Hertfordshire-based Porter DeVere, which was 130 active clients, and London-based Lifetime Financial Partnership, which has 180 active clients. Attivo has also bought Worcester-based Morgan Fitzgerald […]

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