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Axa Wealth sales slump 11% despite Elevate increase

Mike Kellard

Axa Wealth has reported an 11 per cent slump in sales during 2012 to £3.3bn, down from £3.7bn in 2011, blaming “difficult trading conditions” in the wealth market.

The dip in overall sales is partly due to a slump in offshore bond sales, down 27 per cent from £962m to £699m. Axa says this was caused by a combination of economic uncertainty and advisers being “distracted” while preparing for the RDR.

Total assets under management increased 14 per cent, from £18.9bn in 2011 to £21.6bn in 2012.

Assets on the company’s Elevate platform rose 51 per cent, from £3.5bn to £5.3bn, with total sales increasing 17 per cent from £1.45bn to £1.7bn.

Assets under management at Architas, Axa Wealth’s specialist investment company, increased 20 per cent, from £9.4bn to £11.3bn.

Axa Wealth chief executive Mike Kellard says: “While of course there is still uncertainty ahead, I think we will be in a strong position to support advisers in this new RDR world.”


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There are 2 comments at the moment, we would love to hear your opinion too.

  1. Similar drop in 2012 and offshore bonds also sales fall previously…not got the proposition right; “we’re just not that into you”

  2. Cutting the field sales force will not help the cause in 2013.

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