Axa Wealth International has introduced a focused offshore sales and distribution division, following a drop in offshore sales in the first half of 2012.
The division aims to provide advisers with an enhanced level of technical service. Axa will launch a telephone support service for offshore accounts and grow its offshore sales division.
Axa’s offshore sales fell 37 per cent to £345m in the first half of this year, as total sales fell 16 per cent from £1.9bn to £1.6bn.
The provider has appointed Acuity Consultants director Simon Willoughby to head up the new offshore propositions team.
Axa Wealth Intentional managing director Mike Foy says: “Creating a distinct offshore sales focus demonstrates Axa Wealth’s long-term commitment to the offshore market and is essential given the changes anticipated as a result of the RDR and how the offshore market continues to evolve from a distribution and service proposition perspective.”