Axa Wealth Direct has appointed Ian Smith as head of distribution.
Smith joins from consultancy firm CTW where he advised firms on sales distribution, business performance and strategic business planning.
Smith (pictured) will be responsible for developing the strategy of Axa Self Investor, the direct to consumer platform that IFAs can white-label which is due to launch later in the summer.
Smith was previously Canada Life IFA national sales manager and sales director.
Axa Wealth Direct and Business Transformation director Marc Davies says: “Ian joins Axa Wealth at a time of development and transformation. His 20-plus years’ experience in the financial services industry make him an integral part of our Axa Self Investor team.”