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Axa Wealth closes pre-sale adviser helpline


Axa Wealth has closed its pre-sale technical helpline for advisers following a review of its post-RDR business structure.

The technical helpline was previously staffed by two people, one of whom has left the business following the closure.

An Axa Wealth spokeswoman says advisers seeking technical support will be able to contact their business partnership manager if they have one, or the firm’s specialist product or Elevate adviser support teams.

She says: “We ensure any technical queries will be directed to the appropriate area, investigated and reported back on any occasion that they cannot be answered immediately.

“We announced a while ago that we would evolve our business structure to offer the best support to advisers in line with the unprecedented levels of change in the industry. 

“These changes are designed to increase our support for our key adviser population through greater segmentation and tailored consultancy support.”

Intelligent Pensions technical director David Trenner says: “Axa Wealth was one of the few providers who offered a good quality telephone support service for advisers, so it is disappointing they have decided it is no longer a priority.”

Radcliffe & Newlands chartered financial planner Mel Kenny says: “The risk in cutting things like technical support is we will end up in a race to the bottom and advisers and customers will get a lower level of service.”


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There are 3 comments at the moment, we would love to hear your opinion too.

  1. This is the consequence of everything being driven by cost – people want a cheap service which means that the nice add ons have to go.

    I wonder if Martin Lewis et al which always concentrated on the bottom line are going to provide a free technical service to the public?

  2. If IFAs need advice perhaps they should pay for it. I think the going rate is about £50 for 15 minutes of advice time.

    Don’t expect to charge your clients for advice then complain when a company stops giving you advice for free with no commitment to complete the business with the source of the advice.

  3. @ Arthur
    Have you ever paid a car showroom to give you information on a vehicle?

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