Axa Wealth has appointed Mark Links to head up operations on its Elevate platform.
Links will run operations for Elevate with responsibility for driving efficiency, overseeing regulatory requirements and enhancing the overall platform experience, reporting to chief operating officer Andrew Smith.
Links has spent 15 years in financial services, most recently as Saunderson House chief information officer and previously as Transact head of operations.
Axa Wealth Elevate chief operating officer Andrew Smith says: “Mark is one of the smartest people I have met in the wrap platform industry, and I am delighted to have the chance to work with him.”
Links says: “With recent rules changes, Elevate is well placed to be one of a small number of platforms that stands to become the natural choice for advisers going forward.”
In 2012, assets under management for Elevate jumped 51 per cent from £2.5bn to £5.3bn as total sales increased 17 per cent from £1.45bn to £1.7bn. Last month, the firm added 1,000 new clean share class funds to its range, bringing the total to 1,690. It plans to add another 1,000 by the end of the third quarter.
Appleton Gerrard chartered and certified financial planner Kusal Ariyawansa says: “Mark needs to make the platform more user friendly as others are miles ahead of Elevate. At the moment there is jargon and useless data in its client reports when it needs simplicity. Clients only want to know how much they started with, how much they currently have and what they have made or lost.”