View more on these topics

Axa Wealth appoints Alistair Welham as head of marketing

Lipper Outflow Graph Q2

Axa Wealth has appointed Alistair Welham as head of marketing following the departure of Tom Wilkinson earlier this month.

Welham joins the firm from Virgin Money, where he was head of customer marketing. He has previously held senior marketing roles at Nationwide Building Society and Derbyshire Building Society.

Axa says Welham will lead the creation and delivery of a “digital first marketing culture” within Axa Wealth, with a specific focus on the Elevate platform.

An Axa Wealth spokesman says Wilkinson has not taken up another role in the industry.

Axa Wealth managing director David Thompson says: “Alistair joins at an exciting time for Axa Wealth, as the business continues to move towards a more modern, digital, and customer focused wealth management organisation. 

“He brings a huge amount of marketing experience at director level or higher and as such is well placed to help us take the marketing strategy forward.”


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm