Axa Wealth has appointed Alistair Welham as head of marketing following the departure of Tom Wilkinson earlier this month.
Welham joins the firm from Virgin Money, where he was head of customer marketing. He has previously held senior marketing roles at Nationwide Building Society and Derbyshire Building Society.
Axa says Welham will lead the creation and delivery of a “digital first marketing culture” within Axa Wealth, with a specific focus on the Elevate platform.
An Axa Wealth spokesman says Wilkinson has not taken up another role in the industry.
Axa Wealth managing director David Thompson says: “Alistair joins at an exciting time for Axa Wealth, as the business continues to move towards a more modern, digital, and customer focused wealth management organisation.
“He brings a huge amount of marketing experience at director level or higher and as such is well placed to help us take the marketing strategy forward.”