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Axa UK appoints new marketing chief

Axa UK is appointing former Royal & Sun Alliance head of cashplans John Bines to the newly created position of group marketing and services director.

Bines will co-ordinate the marketing strategies of Axa Sun Life, Axa Insurance, PPP Healthcare and Axa Ireland.

An Axa spokesman says: “He will co-ordinate the marketing strategies in the context of Axa&#39s stated aim of adopting a single brand worldwide.”

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