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Axa targets advisers with poor persistency levels

Axa is targeting advisers with a poor track record on persistency to offer them training through a new pilot.

Where Axa identifies advisers that are putting through business with poor persistency levels it will offer them a review of their business to try and pinpoint the reasons behind this under a new scheme called Axa Evolve.

It is being piloted initially with a selection of IFA firms. Where Axa identifies firms that have high persistency levels it will share this information with advisers through their designated relationship managers.

AXA Winterthur Wealth Management chief executive officer Mike Kellard says: “Good adviser persistency is key to building sustainable adviser business models – one of the FSA’s five key threads of its retail distribution review, which is aimed at improving the industry’s reliability, trustworthiness and performance and to establish better long term relationships with clients.”



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