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Axa Sun Life four-year plan bids to boost IFA business

Axa Sun Life says its new four-year business plan aims to forge closer links with IFAs as well as substantially increase its new business.

As part of its plans, Axa intends to increase its number of broker consultants in the next four years.

In its bid to get closer links with IFAs, the life office says it is looking at ways to help IFAs develop customer relations and marketing skills. Axa says it can bring its marketing expertise to the IFA market, helping firms to promote themselves.

The four-year plan unveiled by Axa will result in up to 300 redundancies. The majority of the losses will come from the support services departments. The losses will affect staff across the country.

The losses are partly due to the advance of technology which will result in a new communications centre says Axa. It says this will be much more than a call centre allowing access by e-mail, digital television, wap phone, as well as by phone.

Axa Sun Life chief executive Andy Haste says: “This new four-year plan aims to increase new business substantially. We want to form closer links with the IFAs market.

“We are looking to maintain and grow our leading position in the marketplace. The redundancies are not just a cost- saving exercise but a result of new technology coming in and our new organisational structure.”

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