It is set for launch in July and Axa says it will be the next step in the development of multi-manager products and distribution.
Products will be rolled out gradually, with fund of funds being launched in July, manager of managers in October and hybrid products at some point next year.
Chief executive officer Mike Kellard says there will be an initial range of three or four fund of funds along the active, balanced and cautious line, with further launches set to follow soon after.
He says: “We had a range of different names brought forward for this new firm but Architas is the one that received the best response internally. We also felt that it fitted with the nature of the business by offering objective and guided architecture.
“It also reflects our intent to bring a previously unseen level of research and focus on designing multi-manager funds and populating them with gold medal underlying fund offerings.”
Axa recently announced the appointment of former F&C fund of funds head Richard Philbin as the group’s new chief investment officer.