Axa Sun Life is investing £35m in a new back office system from software provider Marlborough Stirling to be developed over the next four years.
The investment is part of a major Axa initiative to re-engineer its business to offer better service to both customers and IFAs, and operate with lower costs.
The system will handle sales leads, new business applications, and policy enquiries from both IFAs and policyholders. Axa expects the system to be administering policies for an estimated 2.5 million customers in four years time.
Marlborough Stirling chief executive Graham Coxell says: "We are very pleased to have won this important project, the proposals for which we have been working on for some time. It is an excellent example of how we help financial service providers prepare for an increasingly competitive world."