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Axa IM sets up global fund site

Axa Investment Managers is advancing its global web strategy with a new

website specifically for its range of global funds.

The site at www.axaworldfunds.com will act as an information source for

independent advisers and institutional inv-estors, giving access to a fund

selector tool, up to date details of daily prices and fund performance of

Axa IM&#39s 35 world funds.

Axa IM has £155bn in funds under management in 13 cities around the

world.

Users of the new site will also be able to access current details of Axa

IM&#39s asset allocation strategy and get weekly and monthly market bulletins.

The site is the first step in Axa IM&#39s global web strategy, with sites

being set up in the same format for other parts of the company&#39s operations.

The next site is planned for the company&#39s multi-manager funds.

Global head of e-commerce Peter Halsor says: “This new website, along with

several more you will be seeing over the coming months, puts us in a very

strong position to meet our customers&#39 needs.

“We can now offer our cli-ents comprehensive information on the global

range of Axa world funds, regular market commentary and user-friendly

interactive applications.”

Chelsea Financial Services managing director Darius McDermott says:

“Anything that is an addition to the information an IFA has must be a good

thing.”

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