Axa Investment Managers is advancing its global web strategy with a new
website specifically for its range of global funds.
The site at www.axaworldfunds.com will act as an information source for
independent advisers and institutional inv-estors, giving access to a fund
selector tool, up to date details of daily prices and fund performance of
Axa IM's 35 world funds.
Axa IM has £155bn in funds under management in 13 cities around the
Users of the new site will also be able to access current details of Axa
IM's asset allocation strategy and get weekly and monthly market bulletins.
The site is the first step in Axa IM's global web strategy, with sites
being set up in the same format for other parts of the company's operations.
The next site is planned for the company's multi-manager funds.
Global head of e-commerce Peter Halsor says: “This new website, along with
several more you will be seeing over the coming months, puts us in a very
strong position to meet our customers' needs.
“We can now offer our cli-ents comprehensive information on the global
range of Axa world funds, regular market commentary and user-friendly
Chelsea Financial Services managing director Darius McDermott says:
“Anything that is an addition to the information an IFA has must be a good