Davies will takeover operational leadership of Axa Distribution Service under Mike Kellard chief executive officer of Axa Wealth from the start of October.
The move forms part of Axa Life’s company restructure, which will see the Elevate wrap become a core element of Axa Wealth.
Axa says ADS will continue to operate as a distinct entity, similar to other wealth management offerings, Axa Winterthur Wealth Management, Architas and Axa’s offshore businesses in the Isle of Man and Dublin.
The platform has now reached £200m of assets under management since its launch in November 2008.
Axa Life chief executive Paul Evans says: “We always envisaged that Elevate would at some stage form a core part of the broader wealth management proposition and we now feel that having delivered the platform, and with £200m assets under management, now is the right time for us to bring it into the core of our wealth management range.
“I have every confidence in its continued growth under the leadership of Mike Kellard.”