Axa says it is in negotiations with 200 advisers looking at transferring onto the platform.
Elevate has also unveiled its pricing structure which offers two different models.
On the composite model clients pay an initial charge of 5 per cent of their portfolio, 0.25 per cent switch fees and a £100 charge to set up a pension.
Alternatively, the explicit charging model levies a 0.5 per cent initial charge followed by banded portfolio charges based on total funds under management as follows:
Clients with £50,000 of assets is charged at 0.65 per cent.
Clients with between £50,000 and £100,000 pay 0.6 per cent.
For £100,000 to £150,000 the charge is 0.55 per cent.
For £250,000 to £500,000 clients pay 0.5 per cent.
Between £500,000 and £750,000 they pay 0.45 per cent.
Clients with £750,000 to £1m pay 0.4 per cent.
Between £1m and £1.5m the charge is 0.35 per cent and above that sum the charge is 0.3 per cent.
Stocks and shares trades are charged at £12.50 per deal and their is a pension drawdown charge of £20 per quarter.
Elevate offers straight through processing and dual pricing with a range of different combinations of adviser remuneration possible.
There is a business consultancy team to help firms adapt the platform to their own purposes and brand.
The new pension investment account is a platform-based self-invested personal pension with online drawdown, securities trading and investment tools.
Planning tools and an insurance bond will be introduced in 2009 and the account offers access to over 1,500 funds from more than 50 managers.
Elevate also offers a general investment account, a stocks and shares Isa and a cash account.
Axa distribution services managing director Paul McMahon says: “Transition and new business models are not just the preserve of advisers.
“Profound change is needed across the industry and we recognise the need to change the traditional provider distributor relationship and create a new type of partnership with advisers.”