Axa Elevate has added the Friends Provident offshore bond and Talbot & Muir Sipp to its wrap and plans to double its number of platform consultants from 16 to 36.
Axa Wealth UK Distributors managing director David Thompson says the move offers advisers using the wrap greater flexibility and enhanced support.
The Friends Provident International offshore bond, called Reserve Advance, and the Talbot & Muir Sipp have both been added as extra wrapper options.
The company has also extended its back office to include Plum Software. and added two funds from Indian investment house Kotak Mahindra.
Thompson says: “Our offering to the adviser community is very important to us. We are desperate to get the proposition right. If a wrap is going to be truly successful it has to be as flexible as possible.”
In February Axa announced the departure of Axa Elevate managing director Martin Jennings and Axa Wealth head of customer experience Ian Thomas, along with around 20 staff who were made redundant as part of a company restructure.
The other Sipps available on Elevate are the London & Colonial open Sipp, Montpellier Sipp, Prosper Sipp and the Stadia Trustees sipp.